E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

By David Travis

This guide presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

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Book Information

Publisher: CRC Press
Publish Date: 06/29/2017
Pages: 0
ISBN-13: 9781138440418
ISBN-10: 1138440418
Language: English

Full Description

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.
This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.
This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

About the Author

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses.

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