Energize Growth NOW

Lisa Nirell, Guy Kawasaki

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $29.95  
1 - 24 $23.96 20%
25 - 99 $20.97 30%
100 - 249 $20.37 32%
250 - 499 $19.47 35%
500 + $18.87 37%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$29.95


Book Information

Publisher: Wiley
Publish Date: 06/22/2009
Pages: 240
ISBN-13: 9780470413920
ISBN-10: 0470413921
Language: English

Full Description

A strategy and marketing guide for growth companies

Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the wealth quotient in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works-and avoid the attitudes that sabotage great ideas.

We have updated our privacy policy. Click here to read our full policy.