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The Experience Economy: Work Is Theater & Every Business a Stage

B Joseph Pine

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.


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Book Information

Publisher: Harvard Business Review Press
Publish Date: 03/31/1999
Pages: 254
ISBN-13: 9780875848198
ISBN-10: 0875848192
Language: English

What We're Saying

February 14, 2007

Happy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds. READ FULL DESCRIPTION

October 09, 2008

Notes on Directing: 130 Lessons in Leadership from the Director's Chair by Frank Hauser ad Russell Reich, Walker & Company, 127 pages, $15. 00, Paperback, September 2008, ISBN 9780802717085 Authors Joseph Pine and James Gilmore told us "Work is Theatre" in their 1999 book The Experience Economy. The authors drew on the arts, in particular theatre, and explored the metaphor between business and the stage. READ FULL DESCRIPTION

May 05, 2008

Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? READ FULL DESCRIPTION

March 12, 2009

Sooo, those of you who haven't thrown your hat in the ring for a free copy of The Experience Economy over at inBubbleWrap, what are you waiting for? It's not like you have to worry about getting your hat back. . READ FULL DESCRIPTION

August 24, 2011

With weary conviction, F. Scott Fitzgerald wrote near the end of his life that "There are no second acts in American lives. " He gets picked on a lot for that, mostly because it's an easy and somewhat eloquent introduction to the many stories that get written about second acts in American life. READ FULL DESCRIPTION

Full Description

You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.

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