Experimentation Works: The Surprising Power of Business Experiments
Companies once relied on experience and intuition to make new product decisions. No more. In a digital world, all successful products and services require rigorous testing. HBS professor Stefan Thomke shows the principles and practices for making experimentation part of your organization's everyday operations and culture.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $35.00 | |
| 1 - 24 | $28.00 | 20% |
| 25 - 99 | $24.50 | 30% |
| 100 - 499 | $22.75 | 35% |
| 500 + | $22.05 | 37% |
Non-returnable discount pricing
$35.00
Book Information
| Publisher: | Harvard Business Review Press |
|---|---|
| Publish Date: | 02/18/2020 |
| Pages: | 288 |
| ISBN-13: | 9781633697102 |
| ISBN-10: | 163369710X |
| Language: | English |
Full Description
Companies once relied on experience and intuition to make new product decisions. No more. In a digital world, all successful products and services require rigorous testing. HBS professor Stefan Thomke shows the principles and practices for making experimentation part of your organization's everyday operations and culture.
- A much-needed guide for making experimentation and testing an organic part of every company's thinking, practice, and culture.
- Addresses a big and rising challenge for companies in an increasingly digital and agile world.
- Based on years of research in leading companies.
- Rich, engaging stories illustrating the ideas and practices.
Audience: A broad audience of executives and managers in organizations focused on new products and services and customer experience, whether in the B2C or B2B sector.