Eyeballs Out: How to Step Into Another World, Discover New Ideas, and Make Your Business Thrive

Sturgess, a member of the private network of top-tier business leaders known as the M50, demonstrates how immersion experiences can change a business or a life forever. Here she offers advice on how to discover new ideas, and make any business thrive.


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Book Information

Publisher: I & D Publishing
Publish Date: 10/01/2010
Pages: 161
ISBN-13: 9780984585908
Language: English

Full Description

Review: ''There is nothing on earth as powerful as a modern aircraft carrier. From the flight deck, to bowels of the nuclear power plant - it may be the ultimate meeting of technology, mechanics and human organization. Donna Sturgess uses this symbol of power as the allegory for re-inventing modern business. Call it Sun Tzu's The Art of War transformed for the 21st Century.'' —Paco Underhill, author of Why We Buy

Description: Donna Sturgess, a member of the private network of top-tier business leaders known as the M50, demonstrates how immersion experiences can change a business or a life forever. Transformed by her own experience, she describes how focused mental and physical energy magnifies the imagination and sharpens the senses, allowing you to push past corporate boundaries, escape the confines of the office, and experience new worlds. The power of immersion generates novel business ideas that transcend spreadsheets and ho-hum strategies. With senses fully engaged, you can push yourself far beyond your comfort zone to a new level of innovation and achievement.

The pulse races, the head spins, and the breath quickens as you step onto an aircraft carrier, ready to discover amazing insights into business and life. Immersing herself in the life of the USS Stennis, the author explains how anyone can develop a renewed thrill in the workplace and harness it for innovation and inspiration.

Sturgess provides the essential tools you need to pursue your powerful visions: full engagement, a willingness to sacrifice, resilience, and flexibility in the face of nonstop stress. With these and other actionable tips on how to find and benefit from immersive experiences, the book pushes you to take the first step on a revelatory journey. Never stop looking, never stop learning, and never stop performing at top capacity with eyeballs out.

About the Author: Donna Sturgess, President and Co-Founder of Buyology Inc, is a senior marketer and innovator who focuses on thought leadership to drive vibrant and viable business solutions. Donna has held positions such as Vice President of Marketing & Strategy and Global Head of Innovation for GlaxoSmithKline. She has been recognized as one of the Top 15 Women in Business by Ernst & Young and is the recipient of The Quantum Leap Award by the Advertising Women of New York (AWNY). She is a member of the M50, a top tier of business and marketing leaders dedicated to accelerating mutual success. She has a proven track record in growing and managing brand portfolios and bringing remarkable innovation to the marketplace. She is a popular speaker and writer; her articles have appeared in many publications including Harvard Business Review, Brandweek, and Advertising Age.


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