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Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

Ken Auletta

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media.

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Book Information

Publisher: Penguin Press
Publish Date: 06/05/2018
Pages: 368
ISBN-13: 9780735220867
ISBN-10: 0735220867
Language: English

What We're Saying

January 08, 2019

Taking a look back at our bestsellers in 2018 has once again put me in a reflective state of mind. READ FULL DESCRIPTION

June 22, 2018

Ken Auletta has written an in-depth account of the advertising industry, those who lead it today, and those trying to disrupt it. READ FULL DESCRIPTION

June 05, 2018

Twenty books we'll be looking at more closely in the month of June.  READ FULL DESCRIPTION

Full Description

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

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