Frictionless: Why the Future of Everything Will Be Fast, Fluid, and Made Just for You
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What We're Saying
We will be announcing the overall winner of the 2020 Porchlight Business Book Awards on January 14. Until then, we are taking a look back at the books in contention for the award. Today, we have the books in the Marketing & Sales category, and a look inside the one we chose as the best among them. READ FULL DESCRIPTION
These are the 40 books we found represent the year best in one way or another. They help us make sense of the challenges 2020 has presented us with, understand the depths of the existing cracks it has exposed in our society, and offer solutions to solve the many truly monumental challenges we face—together. READ FULL DESCRIPTION
Serial entrepreneur Christiane Lemieux describes the new rules of entrepreneurship and business, arguing that visionary startups leverage the concept of "frictionless" to beat their competitors.
Based on interviews with dozens of startup founders, experts and scholars on entrepreneurship, Frictionless provides readers with a wide-ranging education in starting companies that thrive in the world of frictionless commerce--made possible by new technologies, a new mindset, and new demands from Millennial consumers. Working with bestselling author and journalist Duff McDonald, Lemieux also shares her own story--lessons learned, failures absorbed--at the helm of DwellStudio (which was acquired by Wayfair) and her latest venture, The Inside.
Some founders profiled in the book are reducing friction in their own business models, others reduce friction through improved customer experiences, and still others are revolutionizing their operations to create frictionless organizations. Readers will glean lessons from the founders of well-known companies such as Instant Pot, Bonobos, Hims, and Halo Top--as well as upstarts Billie, Dame Products, and Convene.
Frictionless outlines the groundwork necessary for getting a company up-and-running and explains how companies make and market products and services while meeting the demands of their customers and employees today. Frictionless is the essential handbook for creating tomorrow's mind set and competitive advantage.