The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore

Michele Wucker

The #1 English-language bestseller in China - the book that is shaping China's planning and policy for the future.A "gray rhino" is a highly probable, high impact yet neglected threat: kin to both the elephant in the room and the improbable and unforeseeable black swan. G

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Book Information

Publisher: St. Martin's Press
Publish Date: 04/05/2016
Pages: 304
ISBN-13: 9781250053824
ISBN-10: 125005382X
Language: English

What We're Saying

April 07, 2016

Michele Wucker's new book helps us avoid crisis by engaging more thoroughly with reality, recognizing obvious threats and our own biases, and working to overcome them. READ FULL DESCRIPTION

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The #1 English-language bestseller in China - the book that is shaping China's planning and policy for the future.

A "gray rhino" is a highly probable, high impact yet neglected threat: kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises, but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet Union...all were evident well in advance.

Why do leaders and decision makers keep failing to address obvious dangers before they spiral out of control? Drawing on her extensive background in policy formation and crisis management, as well as in-depth interviews with leaders from around the world, Michele Wucker shows in The Gray Rhino how to recognize and strategically counter looming high impact threats. Filled with persuasive stories, real-world examples, and practical advice, The Gray Rhino is essential reading for managers, investors, planners, policy makers, and anyone who wants to understand how to profit by avoiding getting trampled.

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