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Hbr's 10 Must Reads on Business Model Innovation (with Featured Article Reinventing Your Business Mo

Hbr's 10 Must Reads on Business Model Innovation (with Featured Article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, an

By Harvard Business Review, Clayton M Christensen, Mark W Johnson, Rita Gunther McGrath, and Steve Blank

Your company needs a winning business model to thrive--and it may soon need to reinvent that business model to survive. If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you set up a model for success and stay ahead of your competitors.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 07/02/2019
Pages: 176
ISBN-13: 9781633696877
ISBN-10: 1633696871
Language: English

Full Description

Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.

If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.

This book will inspire you to:

  • Assess whether your core business model is going strong or running out of gas
  • Fend off free and discount entrants to your market
  • Reinvigorate growth by adding a second business model
  • Adopt the practices of lean startups
  • Develop a platform around your key products
  • Make business model innovation an ongoing discipline within your organization

This collection of articles includes Why Business Models Matter, by Joan Magretta; Reinventing Your Business Model, by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; When Your Business Model Is in Trouble, an interview with Rita Gunther McGrath by Sarah Cliffe; Four Paths to Business Model Innovation, by Karan Girotra and Serguei Netessine; The Transformative Business Model, by Stelios Kavadias, Kostas Ladas, and Christoph Loch; Competing Against Free, by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; Why the Lean Start-Up Changes Everything, by Steve Blank; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth J. Altman; Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; When One Business Model Isn't Enough, by Ramon Casadesus-Masanell and Jorge Tarzijan; and Reaching the Rich World's Poorest Consumers, by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.

HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

About the Authors

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.

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Clayton M. Christensen is one of the world's top experts on innovation and growth. He is Kim B. Clark Professor of Business Administration at the Harvard Business School. Christensen is cofounder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Clayton Christensen Institute, a nonprofit think tank.

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Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today's Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award-winning "Reinventing Your Business Model" in Harvard Business Review.

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Rita Gunther McGrath is an Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Fred Sullivan Professor of Management at the University of Pennsylvania's Wharton School.

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Steve Blank is a driving force in innovation, helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owner's Manual is his latest addition for entrepreneurial practitioners.

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