Hbr's 10 Must Reads on Design Thinking (with Featured Article Design Thinking by Tim Brown)

Hbr's 10 Must Reads on Design Thinking (with Featured Article Design Thinking by Tim Brown)

By Harvard Business Review, Tim Brown, Clayton M Christensen, Indra Nooyi, and Vijay Govindarajan

If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 04/28/2020
Pages: 192
ISBN-13: 9781633698802
ISBN-10: 1633698807
Language: English

Full Description

Use design thinking for competitive advantage.

If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to:

  • Identify customers' "jobs to be done" and build products people love
  • Fail small, learn quickly, and win big
  • Provide the support design-thinking teams need to flourish
  • Foster a culture of experimentation
  • Sharpen your own skills as a design thinker
  • Counteract the biases that perpetuate the status quo and thwart innovation
  • Adopt best practices from design-driven powerhouses

This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; "Know Your Customers' 'Jobs to Be Done, '" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

About the Authors

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.

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Tim Brown learned the value of words as an advertising copywriter and creative director. He holds a bachelor's degree in journalism and a master's degree in mass communications.

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Clayton M. Christensen is one of the world's top experts on innovation and growth. He is Kim B. Clark Professor of Business Administration at the Harvard Business School. Christensen is cofounder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Clayton Christensen Institute, a nonprofit think tank.

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Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership.

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