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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Jan Chipchase

"Hidden in Plain Sight" by a global innovation consultant is a fascinating look at how consumers think and behave. Chipchase, named by "Fortune" as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that affect buying decisions.

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Book Information

Publisher: HarperBusiness
Publish Date: 04/15/2013
Pages: 239
ISBN-13: 9780062125699
ISBN-10: 0062125699
Language: English

What We're Saying

May 23, 2013

Hidden in Plain Sight

By Sally Haldorson

It must be a lot of pressure to live up to the billing of "James Bond of design research" and the "Indiana Jones of technology for the developing world. " I mean, what do you wear? A tux with a dusty brimmed hat? READ FULL DESCRIPTION

December 13, 2013

Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Entrepreneurship & Small Business, Marketing & Sales, Personal Development, Innovation & Creativity, Finance & Economics. On Monday, December 16th, we'll announce the 8 category winners! In early January, the overall winner of the 2013 800-CEO-READ Business Book Awards will be awarded, so stay tuned to The Daily Blog for all the good news. READ FULL DESCRIPTION

Full Description

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see--and capitalize upon--what is hidden in plain sight today to create businesses tomorrow.

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