Hitting the Curveballs: How Crisis Can Strengthen and Grow Your Business
In Hitting the Curveballs , small business owner Jay Myers coaches entrepreneurs to use crises to grow their business by inspiring them to embrace new strategies, including creative employee recruiting methods, niche marketing, using your book as a hook, and much more. Myers tells the story of how he led his own company to more than double its sales to $25 million from 2007 to 2011, when they lost 80% of their sales team and faced the worst economy in living memory.
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|Morgan James Publishing
Starting a business can be easy. Doubling revenue after losing 80 percent of the company's sales team in the depths of the worst recession in 80 years---not so much. Statistics from the "Great Recession" have been grim: 200,000 small businesses across the country were forced to close their doors over the past five years, causing a loss of over 3 million jobs. Given those kind of numbers, most small businesses are happy to simply survive these days. But Jay Myers, founder and CEO of Interactive Solutions, Inc. (ISI), headquartered in Memphis, Tennessee, took a different approach. Myers and his company made a conscious decision in 2007 that they were "not going to participate in the recession" and weathered both personal and professional crisis to not only strengthen the company but grow ISI's business like never before. A storyteller at heart, Myers offers readers plenty of solid tips and practical advice that any entrepreneur and small business owner can appreciate and apply. But he also challenges these same entrepreneurs and small business owners to get "out of their comfort zone" and embrace creative new strategies such as employee accountability and second chances, niche marketing, and using your book as your hook. Myers shows small business owners and entrepreneurs to not only hit the curveballs that are thrown their way, but actually use them to grow their business like never before.