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How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're in

Rick Kash

The authors, a strategy consultant and the CEO of the Nielsen Company, show businesses how to find new customers and profits in a world of contracting markets and diminished consumer demand.

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Book Information

Publisher: HarperBusiness
Publish Date: 10/11/2010
Pages: 272
ISBN-13: 9780062000453
ISBN-10: 0062000454
Language: English

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December 30, 2010

The Bestsellers of 2010

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This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc. READ FULL DESCRIPTION

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In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group's proprietary demand model--a strategy which multi-million dollar corporations pay premium rates to access--available to the general public for the first time. Taking the reigns from Larry Bossidy's Execution, W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy, and Kash's own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

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