How to Grow When Markets Don't

How to Grow When Markets Don't

By Adrian Slywotzky, Richard Wise, and Karl Weber

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Experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. This text describes how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines.

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Book Information

Publisher: Business Plus
Publish Date: 11/01/2004
Pages: 344
ISBN-13: 9780446692700
ISBN-10: 0446692700
Language: English

Full Description

Experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. This text describes how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines.

About the Authors

Richard Wise, the creator of the infamous Joe Camel ad campaign, was once denounced as a corrupter of our nation's youth by Bill Clinton. Today he is a brand anthropologist and head of WPP s Geometry Global in London, where he has advised such venerable brands as Bulgari, Dunhill, Ritz-Carlton, and Johnnie Walker.

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JONATHAN M. TISCH is Chairman and CEO of Loews Hotels, and has been at the helm of the company since 1989. He has been instrumental in furthering the development of the hotel chain and its emergence as one of the country's leading luxury hotel companies. At the same time, Tisch is recognized as a preeminent leader of the $555 billion travel and tourism industry.

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