The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

Robyn Waters

From the former trendmaster of Target comes this examination of how the power of contradictory trends can help reframe one's business strategy. 20 photos.


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Book Information

Publisher: Portfolio
Publish Date: 10/05/2006
Pages: 222
ISBN-13: 9781591841364
ISBN-10: 1591841364
Language: English

Full Description

The author of The Trendmaster's Guide reveals how contradictory trends can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.

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