The 2020 Porchlight Business Book of the Year is here!

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We Must Adapt

Sinan Aral

Social media connected the world—and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $28.00  
1 - 24 $22.40 20%
25 - 99 $17.36 38%
100 - 249 $16.80 40%
250 - 499 $16.24 42%
500 + $15.96 43%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$28.00


Book Information

Publisher: Currency
Publish Date: 09/15/2020
Pages: 416
ISBN-13: 9780525574514
ISBN-10: 0525574514
Language: English

What We're Saying

December 03, 2020

These are the 40 books we found represent the year best in one way or another. They help us make sense of the challenges 2020 has presented us with, understand the depths of the existing cracks it has exposed in our society, and offer solutions to solve the many truly monumental challenges we face—together. READ FULL DESCRIPTION

January 14, 2021

As we make plans to rebuild our economy when we get this pandemic under control, we can think of no better way to start than to focus on and invest in all of our people and communities. Focusing on women, and The Double X Economy, might just be the best way to do that. READ FULL DESCRIPTION

Full Description

Social media connected the world—and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.

Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today’s social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to what Aral calls “The Hype Machine.” As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth—a harrowing conclusion that was featured on the cover of Science magazine.

Among the questions Aral explores following twenty years of field research:

Did Russian interference change the 2016 election? And how is it affecting the vote in 2020?

Why does fake news travel faster than the truth online?

How do social ratings and automated sharing determine which products succeed and fail?

How does social media affect our kids?

First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health. Finally, he maps out strategies for navigating the Hype Machine, offering his singular guidance for managing social media to fulfill its promise going forward.

Rarely has a book so directly wrestled with the secret forces that drive the news cycle every day.

We have updated our privacy policy. Click here to read our full policy.