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The Icarus Deception: How High Will You Fly?

Seth Godin

In Godin's most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Being an artist is seizing new ground, making connections, and working without a map. With those tools, a worker is an artist, no matter what it says on the business card.

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Book Information

Publisher: Portfolio
Publish Date: 12/31/2012
Pages: 256
ISBN-13: 9781591846079
ISBN-10: 1591846072
Language: English

What We're Saying

January 23, 2013

When I got in my car, the temperature gauge on the dashboard read negative four degrees. It was sunny out, but it was the kind of sunlight that seems reluctant—like a lone light in a walk-in freezer—struggling through the cold air to get to you. So when I backed out of the driveway yesterday morning, I thought to myself, "there is no way we get a good crowd this morning, on the coldest day of winter. READ FULL DESCRIPTION

December 17, 2012

The 800-CEO-READ Business Book Awards have been decided upon, and in the Innovation & Creativity category, Seth Godin's wonderful new book, The Icarus Deception: How High Will You Fly? (published this month by Portfolio along with two companion books—V is for Vulnerable and Whatcha Gonna Do with That Duck? ) takes the top prize. READ FULL DESCRIPTION

December 03, 2012

Seth Godin discount packs

By 800-CEO-READ

Bestselling author Seth Godin is launching not one, but three new books this month. In celebration, we're offering a couple of pre-order options with substantial discounts. These offers will only run through December 21, so pre-order soon! READ FULL DESCRIPTION

November 14, 2012

ChangeThis: Issue 100

By 800-CEO-READ

In thinking of what to do for the 100th issue of ChangeThis, a lot of ideas were conjured up. But, in the end, we decided the most important thing we could do is to keep on doing the work we've been doing since Seth Godin turned the site over to us in the summer of 2005—act as a vehicle for moving ideas in service of authors and our audience. We did do a few special things with the issue, though. READ FULL DESCRIPTION

December 18, 2012

In anticipation of announcing the winner of the 2012 800-CEO-READ Business Book of the Year tomorrow, here's a recap of the category winners. Click on the links below to read more about these top books of 2012. Which book is *your* pick for the top book of the year? READ FULL DESCRIPTION

December 11, 2012

Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. Then on Monday, December 17th, we'll announce the category winners, and, on Wednesday, December 19th, we'll celebrate the overall winner of the 2012 800-CEO-READ Business Book Awards! Stay tuned. READ FULL DESCRIPTION

December 14, 2012

The Icarus Deception: How High Will You Fly? by Seth Godin, Portfolio, 256 pages, $24. 95, Hardcover, December 2012, ISBN 9781591846079 Most of us remember the “creative types” in school, the ones who wore odd clothes and listened to strange music. READ FULL DESCRIPTION

January 08, 2013

New Year, New KnowledgeBlocks

By Sally Haldorson

For the past few months, we've been remodeling KnowledgeBlocks, and we are thrilled to announce that the new site is now live! What you'll see when you visit the new version of KnowledgeBlocks is a trimmer, more focused, and most importantly, free site. As always, our mission is to help you build your business knowledge. READ FULL DESCRIPTION

Full Description

In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art

Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?

But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.

The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.

Godin shows us how it's possible and convinces us why it's essential.

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