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Iconic Advantage: Don't Chase the New, Innovate the Old

Soon Yu

Don't just chase the new - Innovate the old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking.

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Book Information

Publisher: Savio Republic
Publish Date: 02/05/2018
Pages: 208
ISBN-13: 9781682615409
ISBN-10: 1682615405
Language: English

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February 06, 2018

Here is a list of twenty books we hope to be able to spend time with over the next month. READ FULL DESCRIPTION

Full Description

Don't just chase the new - Innovate the old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage(R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.

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