Influence and Persuasion (HBR Emotional Intelligence Series)

Influence and Persuasion (HBR Emotional Intelligence Series)

By Harvard Business Review, Nick Morgan, and Robert B Cialdini

Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.

READ FULL DESCRIPTION

Quantity Price Discount
List Price $19.99  
1 - 24 $15.99 20%
25 - 99 $13.99 30%
100 - 499 $12.99 35%
500 + $12.59 37%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing

$19.99


Book Information

Publisher: Harvard Business Review Press
Publish Date: 12/05/2017
Pages: 160
ISBN-13: 9781633693937
ISBN-10: 1633693937
Language: Eng

Full Description

Changing hearts is an important part of changing minds.

Research shows that appealing to human emotion can help you make your case and build your authority as a leader.

This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.

This volume includes the work of:

  • Nick Morgan
  • Robert Cialdini
  • Linda A. Hill
  • Nancy Duarte

This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.

How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

About the Authors

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.

Learn More


Nick Morgan (Author) Nicholas Morgan was Head of Whisky Outreach at Diageo, tasked with reinvigorating heritage blends. He is the winner of an Outstanding Achievement in Scotch Whisky Award.

Learn More


Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr.

Learn More

We have updated our privacy policy. Click here to read our full policy.