The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
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I typed my first high school papers, my first non-hand-written stories, on an electric typewriter--a hand-me-down from a cousin--on the floor of my childhood bedroom. But when I got to college, there was a bank of Apple IIe computers in the dorm's lab and over the years I often spent all night in the company of those small white boxes, a happy computer face greeting me each time I came back from the cafeteria full and ready to settle back down to the grind of churning out the multitude of 10-20 page papers required for every class every term. Entering grad school, I bought a Macintosh Performa so that I could write my stories and more of those papers at my apartment while eating ramen noodles. READ FULL DESCRIPTION
Now in paperback--the "Think Different" approach to innovation based on the guiding principles and enduring legacy of Apple's legendary CEO Steve Jobs.
Celebrating the life and legacy of one of the most influential innovators of all time, The Innovation Secrets of Steve Jobs has become a landmark in the field, as powerful and inspirational as the man himself. This essential guide shows you how to apply Steve Jobs's seven principles of innovation to any field, dream, or endeavor.
For Jobs, Apple's slogan "Think Different" was more than a marketing tool. It was a way of life--a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.