Introduction To Business

Introduction To Business

By Lawrence J Gitman, Carl McDaniel, and Amit Shah

The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851. Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change.

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 10/19/2004
Pages: 630
ISBN-13: 9780078618772
ISBN-10: 0078618770
Language: English

Full Description

The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

About the Authors

Randall S. Billingsley serves as a finance professor at VirginiaTech. He earned his bachelor�s in economics from Texas Tech University and received his M.S. in economics and a Ph.D. in finance from Texas A&M University. Dr.

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Carl McDaniel is professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years.

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