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Junior: Writing Your Way Ahead in Advertising

Thomas Kemeny

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one.

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Book Information

Publisher: powerHouse Books
Publish Date: 05/14/2019
Pages: 180
ISBN-13: 9781576879122
ISBN-10: 1576879127
Language: English

What We're Saying

November 27, 2019

Porchlight Customer Service Specialist, Emily Porter, takes us inside the best books on Marketing & Sales published in 2019. READ FULL DESCRIPTION

Full Description

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.

This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.

Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.

That's been done.

Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

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