The 2020 Porchlight Business Book of the Year is here!

Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication

Amy Balliett

Discover the foundation, power, and necessity of visual communication with this essential guide.

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Book Information

Publisher: Wiley.
Publish Date: 06/30/2020
Pages: 300
ISBN-13: 9781119680222
ISBN-10: 1119680220
Language: English

What We're Saying

December 03, 2020

These are the 40 books we found represent the year best in one way or another. They help us make sense of the challenges 2020 has presented us with, understand the depths of the existing cracks it has exposed in our society, and offer solutions to solve the many truly monumental challenges we face—together. READ FULL DESCRIPTION

December 29, 2020

We will be announcing the overall winner of the 2020 Porchlight Business Book Awards on January 14. Until then, we are taking a look back at the books in contention for the award. Today, we have the books in the Marketing & Sales category, and a look inside the one we chose as the best among them. READ FULL DESCRIPTION

Full Description

Discover the foundation, power, and necessity of visual communication with this essential guide.

Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.

Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field.  The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message.

  • Learn best practices for visual communication
  • Gain inspiration from countless visual examples
  • Stay on top of the latest trends in visual communication
  • Understand visual communication for marketing, sales, design, HR, and more

Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

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