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The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

Bo Burlingham

Two of "Inc." magazine's hugely popular columnists show how small-business people can deal with all kinds of tricky situations.

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Book Information

Publisher: Portfolio
Publish Date: 10/01/2008
Pages: 274
ISBN-13: 9781591842217
ISBN-10: 1591842212
Language: English

What We're Saying

April 08, 2009

Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read. Here is the list in its entirety: Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996) The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004) The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F. READ FULL DESCRIPTION

February 23, 2009

The Jenkins Group announced their 2009 Axiom Business Book Award winners. Seventy seven books in all were recognized this year. Books like Tribes, The Knack, The Go-Giver, The Back of The Napkin and Predictably Irrational were selected in various categories. READ FULL DESCRIPTION

December 11, 2008

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham, Portfolio, 274 pages, $25. 95, Hardcover, October 2008, ISBN 9781591842217 Most entrepreneurship books just don't deliver. The wide variability in fledging businesses makes it nearly impossible to write a universal prescription for success. READ FULL DESCRIPTION

December 05, 2008

The books on our 2008 shortlist for the Entrepreneurship and Small Business Category are: Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson (Virgin Books, Sept 2008) The selection here is simple: Branson is and continues to be the world's most recognized entrepreneur. Virgin Mobile USA reached one billion dollars in revenues faster than any company in history (Google and Amazon included). With over 300 companies under the Virgin umbrella, there are more than enough stories and lessons to share. READ FULL DESCRIPTION

Full Description

Two of Inc, magazineas hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, thereas a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it athe knack, a and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc, magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply athe knacka to their own businesses. Brodsky and Burlingham offer essential advice such as: a Follow the numbersathatas the best way to spot problems before they become life threatening a Keep focusing on your real goal--itas amazingly easy to get sidetracked by secondary concerns a Donat get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneuras reach.

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