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Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (REV & Updatedtion)

Stephen Denning

How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book "A Leader's Guide to Storytelling" shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future.

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Book Information

Publisher: Jossey-Bass
Publish Date: 03/08/2011
Pages: 368
ISBN-13: 9780470548677
ISBN-10: 0470548673
Language: English

Full Description

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book "A Leader's Guide to Storytelling" shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains "how" you can learn to tell the right story at the right time. Stephen Denning has won awards from "Financial Times," The Innovation Book Club, and 800-CEO-READ "The" book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

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