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Macrowikinomics Rebooting Business and the World

Macrowikinomics: Rebooting Business and the World

By Don Tapscott and Anthony D Williams

Once again backed by original research, Tapscott and Williams provide vivid, new examples of organizations that are successfully embracing the principles of wikinomics.

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Book Information

Publisher: Portfolio
Publish Date: 09/28/2010
Pages: 424
ISBN-13: 9781591843566
ISBN-10: 1591843561
Language: Eng

What We're Saying

August 09, 2010

The longlist for The Financial Times and Goldman Sachs Business Book of the Year was announced this morning. And just as interesting as the list itself, which includes a novel this year, is the fact that Lloyd Blankfein is recusing himself as a judge. He is doing so because "a number of books on this year’s longlist address various aspects of the financial crisis," a crisis Blankfein was intimately involved in as CEO of Goldman Sachs. READ FULL DESCRIPTION

Full Description

In their 2007 bestseller, "Wikinomics" Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.
Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.
Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as:
* An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world
* A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam
* An online community for people with life-altering diseases that also serves as a large-scale research project
* An astronomer who is mapping the universe with the help of 250,000 citizen scientists
Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world.
Visit www.Macrowikinomics.com.

About the Author

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as "The Wall Street Journal," "The Financial Times," "Harvard Business Review," "The Globe and Mail" and "Forbes" and appeared on national broadcast media around the world.

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