Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations

Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations

By Leonard Berry and Kent Seltman

PRINT ON DEMAND— Shipping will be delayed 1-6 weeks for printing
(Depends on publisher)

Service business guru Berry explains how "Putting the needs of the patient first" is more than just the Mayo Clinic's motto, but an operating principle that guides every management decision. More importantly, he shows how to apply that principle to other businesses.

READ FULL DESCRIPTION

Quantity Price Discount
List Price $28.00  
1 - 24 $23.80 15%
25 + $16.80 40%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing

$28.00


Book Information

Publisher: McGraw-Hill Companies
Publish Date: 05/23/2017
Pages: 304
ISBN-13: 9781260011838
ISBN-10: 1260011836
Language: English

What We're Saying

December 05, 2008

The books on our 2008 shortlist for the Industry Category are: Management Lessons from Mayo Clinic: Inside one of the World's Most Admired Service Organizations by Leonard L. Berry and Kent D. Seltman (McGraw Hill, June 2008) The Mayo brothers established and built "one of the world's most admired service organizations" with solid values and a practicality in operations that is truly clinical. READ FULL DESCRIPTION

July 18, 2008

Management Lessons From Mayo Clinic: Inside One of the World's Most Admired Service Organizations by Leonard L Berry and Kent D. Seltman, McGraw-Hill, 276 pages, $27. 95, Hardcover, June 2008, ISBN 9780071590730 Over a century ago, a family of doctors in a small Minnesotan town formed an organization that has gone on to touch countless lives. READ FULL DESCRIPTION

Full Description

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries.

Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service.

By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors

  • Demonstrate how a great service brand evolves from the core values that nourish and protect it
  • Extrapolate instructive business lessons that apply outside healthcare
  • Illustrate the benefits of pooling talent and encouraging teamwork
  • Relate historical events and perspectives to the present-day Mayo Clinic
  • Share inspiring stories from staff and patients

An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization.

About the Authors

Leonard Berry, PhD, is Distinguished Professor of Marketing, and holds the M. B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University.

Learn More


Kent Seltman, PhD, served as director of marketing at Mayo Clinic from 1992 through 2006. With more than 25 years of experience in healthcare marketing, Dr. Seltman writes and lectures frequently on marketing and branding. He also served as editor of Marketing Health Services, published by the American Marketing Association.

Learn More

We have updated our privacy policy. Click here to read our full policy.