Marketing in the 21st Century and Beyond: Timeless Strategies for Success
(Depends on publisher)
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success--all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars.
Quantity | Price | Discount |
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List Price | $65.00 |
$65.00
Book Information
Publisher: | Praeger |
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Publish Date: | 11/12/2012 |
Pages: | 276 |
ISBN-13: | 9781440828522 |
ISBN-10: | 1440828520 |
Language: | English |
Full Description
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success--all in a single volume.
Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.
Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.