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Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation: With a New Preface and Discussion Guide (Revised)

Frans Johansson

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.F

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Book Information

Publisher: Harvard Business School Press
Publish Date: 10/01/2006
Pages: 207
ISBN-13: 9781422102824
ISBN-10: 1422102823
Language: English

What We're Saying

February 08, 2008

Frans Johansson's Medici Effect is now available for free as a pdf download from his website. It is an interesting experiment for him and his publisher Harvard Business School Press to see if you can give it away and improve sales of a two and a half year old book. Love seeing this kind of experimentation. READ FULL DESCRIPTION

January 20, 2009

2008 Best Sellers

By 800-CEO-READ

Below are our 2008 Best Sellers (links open in new windows/tabs) 1. How: Why How We Do Anything Means Everything. . READ FULL DESCRIPTION

December 30, 2010

The Bestsellers of 2010

By 800-CEO-READ

This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc. READ FULL DESCRIPTION

Full Description

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.

Clayton M. Christensen, bestselling author of The Innovator's Dilemma, has described The Medici Effect as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field."

Now with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, The Medici Effect is a timeless classic that will help you reach your innovative peak.

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