The 2022 Porchlight Business Book Awards Longlist is here! 

The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

Frans Johansson

Why do so many world-changing insights come from people with little or no related experience. Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $22.00  

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$22.00


Book Information

Publisher: Harvard Business Review Press
Publish Date: 10/01/2006
Pages: 224
ISBN-13: 9781422102824
ISBN-10: 1422102823
Language: English

What We're Saying

December 30, 2010

This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc. READ FULL DESCRIPTION

February 08, 2008

Frans Johansson's Medici Effect is now available for free as a pdf download from his website. It is an interesting experiment for him and his publisher Harvard Business School Press to see if you can give it away and improve sales of a two and a half year old book. Love seeing this kind of experimentation. READ FULL DESCRIPTION

January 20, 2009

Below are our 2008 Best Sellers (links open in new windows/tabs) 1. How: Why How We Do Anything Means Everything. . READ FULL DESCRIPTION

Full Description

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

We have updated our privacy policy. Click here to read our full policy.