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The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

Lisa Nirell

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing.

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Book Information

Publisher: Palgrave MacMillan.
Publish Date: 10/23/2014
Pages: 224
ISBN-13: 9781137386298
ISBN-10: 1137386290
Language: English

Full Description

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

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