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Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics

Jackie Huba

Behind Lady Gaga's showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. Huba, a marketing expert, explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from the superstar.


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Book Information

Publisher: Portfolio
Publish Date: 05/02/2013
Pages: 214
ISBN-13: 9781591846505
ISBN-10: 1591846501
Language: English

What We're Saying

May 01, 2013

Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture. READ FULL DESCRIPTION

January 31, 2013

A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I. READ FULL DESCRIPTION

May 03, 2013

In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. READ FULL DESCRIPTION

May 02, 2013

If companies are just trying to “become more talked about” for its own sake, it’s not going to take off. They need to make sure there’s substance to what they’re communicating and that it really is a conversation. ~Jackie Huba READ FULL DESCRIPTION

Full Description

Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.

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