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More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

Warren Berger

To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning.

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Book Information

Publisher: Bloomsbury USA
Publish Date: 09/13/2016
Pages: 272
ISBN-13: 9781632861054
ISBN-10: 1632861054
Language: English

What We're Saying

April 18, 2014

"We have an education and business culture that tends to reward quick factual answers over imaginative inquiry. Questioning isn’t encouraged—it is barely tolerated. " ~Warren Berger READ FULL DESCRIPTION

April 18, 2014

"On the big questions of finding meaning, fulfillment, and happiness, we're deluged with answers--in the form of off-the-shelf advice, tips, strategies from experts and gurus. It shouldn't be any wonder if those generic solutions don't quite fit: To get to our answers, we must formulate and work through the questions ourselves. " ~Warren Berger READ FULL DESCRIPTION

April 17, 2014

"We’re all hungry today for better answers. But first, we must learn to ask the right questions. " Warren Berger believes questions are more important than answers. READ FULL DESCRIPTION

Full Description

To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning.

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"

Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged--and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking--and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them--by starting with a "beautiful question."

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