The 2021 Porchlight Business Book Awards longlist is here!

Ogilvy on Advertising in the Digital Age

Miles Young

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $30.00  
1 - 24 $24.00 20%
25 - 99 $21.00 30%
100 - 499 $19.50 35%
500 + $18.90 37%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$30.00


Book Information

Publisher: Bloomsbury USA.
Publish Date: 01/09/2018
Pages: 288
ISBN-13: 9781635571462
ISBN-10: 1635571464
Language: English

Full Description

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.

This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

We have updated our privacy policy. Click here to read our full policy.