Out of the Dog House: Turning a $1,100 Investment Into a Billion-Dollar Profit
In 1963, Dick Portillo built a six-by-twelve-foot trailer with no running water or bathroom and opened a simple hot dog stand in Villa Park, Illinois.
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|Publisher:||Triumph Books (IL).|
In 1963, Dick Portillo built a six-by-twelve-foot trailer with no running water or bathroom and opened a simple hot dog stand in Villa Park, Illinois. He called it The Dog House. More than fifty years and fifty locations later, his namesake Portillo's restaurants are a Windy City institution, famous for perfect, Chicago-style dogs. In Out of the Dog House, Portillo tells the incredible story of his life, sharing the ingenuity and hard-earned wisdom that went into building a beloved restaurant chain. From a modest childhood as the son of Greek and Mexican immigrants, to the core principles that became essential in growing a national business, this is a singular, at times surprising, tale of how one man crafted his own American dream, one hot dog at a time.