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Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers

Seth Godin

Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to "permission marketing" -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way.

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Book Information

Publisher: Touchstone Books
Publish Date: 04/20/2000
Pages: 256
ISBN-13: 9780684865539
ISBN-10: 068486553X
Language: English

Full Description

Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to permission marketing -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way.

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