Phoenix Encounter Method: Implementation Guide

The Phoenix Encounter Method: Implementation Guide

By Ian Woodward, Padmanabhan V "Paddy, Sameer Hasija, and Ram Charan

The hands-on playbook for transforming your business with today's most radically effective leadership thinking In The Phoenix Encounter Method , a dream team of INSEAD professors together with the legendary Ram Charan and provided a radical new game plan for transforming any organization. It's about figuratively "burning your business to the ground," turning the upheaval to your advantage, and rising from the ashes stronger than ever.

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Book Information

Publisher: McGraw-Hill Companies
Publish Date: 02/10/2021
Pages: 128
ISBN-13: 9781264266753
ISBN-10: 1264266758
Language: English

Full Description

The hands-on playbook for transforming your business with today's most radically effective leadership thinking In The Phoenix Encounter Method, a dream team of INSEAD professors together with the legendary Ram Charan and provided a radical new game plan for transforming any organization. It's about figuratively "burning your business to the ground," turning the upheaval to your advantage, and rising from the ashes stronger than ever. Their method isn't conventional, and it can be daunting--but it works. Now, the authors provide the play-by-play manual you need to implement their strategic thinking approach for maximum impact. Written in full alignment with the original book, The Phoenix Encounter Method Implementation Guide walks you through the three phases to create a future-ready organization: Phoenix Seeking: confront old mindsets, identify new threats and opportunities, prepare for the Encounter battlefield to come.
Phoenix Burning: enter the battlefield of Extreme Attack and Horizon Defense, where you apply Encounter tools of Proactive Scanning and the rituals for Completely Opposite Viewpoints Debates, including Radical Ideation and the Separation Imperative to generate a wider set of options.
Phoenix Rising: turn battlefield insights into a Future-Facing Blueprint, as well as analysis, planning, and execution work. Whether you're a corporate leader, academic, consultant, or executive trainer, The Phoenix Encounter Method Implementation Guide provides everything you need to embrace the firestorm of change raging through today's business world, to drive revenue, profits, and long-term sustainability.

About the Authors

Dominik Bartmanski works in the Sociology Department at the Technical University of Berlin, Germany. Ian Woodward is Professor at the University of Southern Denmark, Denmark.

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Ian C. Woodward is Director of INSEAD's Advanced Management Program and lectures on a wide range of topics including strategic thinking and leadership communication. V. "Paddy" Padmanabhan is Professor of Marketing and the Unilever Chaired Professor of Marketing at the INSEAD Asia campus.

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Ian C. Woodward is Director of INSEAD's Advanced Management Program and lectures on a wide range of topics including strategic thinking and leadership communication.

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Ram Charan is a bestselling author, teacher, and world renown advisor to CEOs and other business leaders of some of the world's best-known companies, including Toyota, Bank of America, Aditya Birla Group, Novartis, Fast Retailing (Uniqlo), and Humana.

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