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Powers of Two: Finding the Essence of Innovation in Creative Pairs

Joshua Wolf Shenk

A rigorous and inspiring survey of the workings of creative pairings that shows us how great duos work together and how we can adapt their techniques in our own work and lives.

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Book Information

Publisher: Eamon Dolan/Houghton Mifflin Harcourt
Publish Date: 08/04/2014
Pages: 339
ISBN-13: 9780544031593
ISBN-10: 0544031598
Language: English

What We're Saying

November 13, 2014

The culling process we undertake during the awards process is always rigorous, but we've narrowed it down to 40 books—5 each in 8 categories. READ FULL DESCRIPTION

August 15, 2014

There is something thrilling about reading accounts that reveal something about how to ignite the creative spark and nurse it into a blaze of genius. READ FULL DESCRIPTION

December 09, 2014

And the Winners Are...

By Dylan Schleicher

The 800-CEO-READ Business Book Awards category winners (and shortlist for the best book of the year) 2014. READ FULL DESCRIPTION

Full Description

A revelatory synthesis of cultural history and social psychology that shows how one-to-one collaboration drives creative success Weaving the lives of scores of creative duos--from John Lennon and Paul McCartney to Marie and Pierre Curie to Steve Jobs and Steve Wozniak--Joshua Wolf Shenk identifies the core qualities of that dizzying experience we call "chemistry." Revealing the six essential stages through which creative intimacy unfolds, Shenk draws on new scientific research and builds an argument for the social foundations of creativity--and the pair as its primary embodiment. Along the way, he reveals how pairs begin to talk, think, and even look like each other; how the most successful ones thrive on conflict; and why some pairs flame out while others endure. When it comes to shaping the culture, Shenk argues, two is the magic number, not just because of the dyads behind everything from South Park to the American Civil Rights movement to Starry Night, but because of the nature of creative thinking. Even when we're alone, we are in a sense "collaborating" with a voice inside our head. At once intuitive and surprising, Powers of Two will change the way we think about innovation.
http: //www.shenk.net/

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