Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself

William C Taylor

"The most powerful and instructive change manual you'll ever read. It will persuade and inspire you to change your business, your work, and maybe your life. "--Daniel H. Pink, bestselling author of A Whole New Mind In Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways to shake things up and make positive change in difficult times.

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Book Information

Publisher: William Morrow & Company
Publish Date: 07/31/2012
Pages: 320
ISBN-13: 9780061734687
ISBN-10: 0061734683
Language: English

Full Description

"The most powerful and instructive change manual you'll ever read. It will persuade and inspire you to change your business, your work, and maybe your life." --Daniel H. Pink, bestselling author of A Whole New Mind

In Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways to shake things up and make positive change in difficult times.

Exploring how twenty-five for-profit companies and nonprofit organizations--including IBM, Zappos, Swatch, the Girl Scouts, and Interpol--made remarkable strides in tough circumstances, Practically Radical raises (and answers) the make-or-break questions facing today's leaders in every field:

  • Do you see opportunities the competition doesn't see? The most successful organizations embrace one-of-a-kind ideas in a world filled with "me-too" thinking.
  • Do you have new ideas about where to look for new ideas? Routine practices in one field can be revolutionary when they migrate to another.
  • Are you the most of anything? In business today, the middle of the road is the road to ruin.
  • Are you getting the best contributions from the most people? Change is not a game best played by loners.

Anything but your typical business book, Practically Radical is a must-own for small business owners and CEOs, for managers at all levels, and innovators and entrepreneurs of every stripe.

About the Author

William C. Taylor is a cofounder of Fast Company and coauthor (with Polly LaBarre) of Mavericks at Work: Why the Most Original Minds in Business Win. A graduate of Princeton University and the MIT Sloan School of Management, he hosts a blog on being "Practically Radical" on HarvardBusiness Online.

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