The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience
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A roadmap for software product teams on designing a great user experience
There was a time when companies could get away with mediocre product experiences. But not any more. Today, consumers expect products that delight. Once someone begins using a digital product, their unique experience unfolds. How you shape that experience is integral to customer satisfaction and future sales. The Data-Driven Product: How to Design, Build, and Evolve Software Customers Can't Live Without guides product teams and their leaders in designing a delightful experience directly inside their web and mobile applications. The book explains why some software products fail to measure up in the eyes of the users--and how to avoid that fate.
This book helps product managers, user experience designers, team leaders, and other stakeholders create software their customers love to use. It provides:
- A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences
- A guide to setting goals for product success and measuring progress toward meeting them
- A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product
- Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap
The Data-Driven Product was written by a co-founder of Pendo--a SaaS company and innovator in providing software for product managers. The book reflects the author's passion and dedication to sharing what it takes to build great products.