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The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience

Todd Olson

A roadmap for software product teams on designing a great user experience There was a time when companies could get away with mediocre product experiences.

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Book Information

Publisher: Wiley.
Publish Date: 09/23/2020
Pages: 272
ISBN-13: 9781119660873
ISBN-10: 1119660874
Language: English

Full Description

A roadmap for software product teams on designing a great user experience

There was a time when companies could get away with mediocre product experiences. But not any more. Today, consumers expect products that delight. Once someone begins using a digital product, their unique experience unfolds. How you shape that experience is integral to customer satisfaction and future sales. The Data-Driven Product: How to Design, Build, and Evolve Software Customers Can't Live Without guides product teams and their leaders in designing a delightful experience directly inside their web and mobile applications. The book explains why some software products fail to measure up in the eyes of the users--and how to avoid that fate.

This book helps product managers, user experience designers, team leaders, and other stakeholders create software their customers love to use. It provides:

  • A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences
  • A guide to setting goals for product success and measuring progress toward meeting them
  • A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product
  • Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap

The Data-Driven Product was written by a co-founder of Pendo--a SaaS company and innovator in providing software for product managers. The book reflects the author's passion and dedication to sharing what it takes to build great products.

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