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Raise the Bar: An Action-Based Method for Maximum Customer Reactions

Jon Taffer

Bar and restaurant expert and host of "Bar Rescue" Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.


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Book Information

Publisher: New Harvest
Publish Date: 10/08/2013
Pages: 246
ISBN-13: 9780544148307
ISBN-10: 0544148304
Language: English

Full Description

If there s anyone who can prevent a bar or restaurant from going belly up, it s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
As host and co-producer of Spike TV s "Bar Rescue, " a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.
"Raise the Bar" distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on "Bar Rescue." It works whether you re running a storefront operation or a web-based company, whether you re manufacturing widgets or providing a service.
Taffer s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. "Raise the Bar" is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact."

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