Raise the Bar: An Action-Based Method for Maximum Customer Reactions
Bar and restaurant expert and host of "Bar Rescue" Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.
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As host and co-producer of Spike TV s "Bar Rescue, " a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.
"Raise the Bar" distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on "Bar Rescue." It works whether you re running a storefront operation or a web-based company, whether you re manufacturing widgets or providing a service.
Taffer s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. "Raise the Bar" is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact."