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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Pankaj Ghemawat

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages. Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies.

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Book Information

Publisher: Harvard Business School Press
Publish Date: 08/27/2007
Pages: 257
ISBN-13: 9781591398660
ISBN-10: 1591398665
Language: English

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August 06, 2008

The world is getting smaller and smaller and more businesses are going to other countries. Different ideas are being talked about via conference calls, cell phones, emails and yes, books. Here are what people across the time zones of the world were reading from 800-CEO-READ last month: Canada Strengths Finder 2. READ FULL DESCRIPTION

January 02, 2008

Thoughts of Friends

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Seeing old friends during the holiday season always seems to encourage some reflecting. One thing that I personally thought about were the friends that no longer live close to me anymore. This past year, I made my usual pilgrimage to Hoboken, New Jersey where they moved to. READ FULL DESCRIPTION

November 20, 2007

Doing Business in Mexico

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Earlier this month, I noticed a trend in 800-CEO-READ and global business. Just this week, a major U. S. READ FULL DESCRIPTION

November 06, 2007

Business in Singapore

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800-CEO-READ is doing more and more business internationally. This is not a new trend for us. In fact, we've shipped to places in Australia, Africa and so on since we first delved into the business book world. READ FULL DESCRIPTION

December 04, 2008

Always anticipated, strategy + business has published their Best Business Books 2008. What makes this list special is that they assign each category to an expert in that field for review, and each reviewer delivers a lengthy and in depth essay on the books chosen. I've linked each category to it's reviewer's essay at the top of each section. READ FULL DESCRIPTION

Full Description

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: - Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. - Tracking the implications of particular border-crossing moves for your company's ability to create value. - Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.

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