Resonate: Present Visual Stories That Transform Audiences
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What We're Saying
Most of us have witnessed an amazing presentation. We've attended a conference with an enigmatic speaker, we've seen a leader inspire a team, or maybe we've even listened to someone pitch their idea to us. When these moments are truly good, we remember them long after they occur. READ FULL DESCRIPTION
The power of storytelling in business is not a new subject, but it is an under-utilized skill because oftentimes what makes a person a good leader doesn't make for a good story teller. But a good story isn't the sole property of the marketing department; instead, anyone can master some basic techniques for selling themselves or their point of view or their long-term vision through story. Here are some of the best books to help you work on your story craft. READ FULL DESCRIPTION
In the 2011 paperback edition of The 100 Best Business Books of All Time, author Todd Sattersten included a new sidebar of the best books on using visual thinking in business because, to play off an old saying, sometimes a picture is worth more than 1000 words. The list of recommended titles included Dan Roam's Back of the Napkin, Cliff Atkinson's Beyond Bullet Points, and Dona W. Wong's Wall Street Journal Guide to Information Graphics. READ FULL DESCRIPTION
Resonate: Present Visual Stories That Transform Audiences by Nancy Duarte, John Wiley & Sons, 272 pages, $29. 95, Paperback, September 2010, ISBN 9780470632017 Everyone gives presentations, in any number of forms. Expressing our opinion, our research, our hard work to a group of people is always a risk. READ FULL DESCRIPTION
Presentations are meant to inform, inspire, and persuadeaudiences. So why then do so many audiences leave feeling likethey've wasted their time? All too often, presentations don'tresonate with the audience and move them to transformativeaction.
Just as the author's first book helped presenters become visualcommunicators, Resonate helps you make a strong connectionwith your audience and lead them to purposeful action. The author'sapproach is simple: building a presentation today is a bit likewriting a documentary. Using this approach, you'll convey yourcontent with passion, persuasion, and impact.
- Author has a proven track record, including having created theslides in Al Gore's Oscar-winning An Inconvenient Truth
- Focuses on content development methodologies that are not onlyfundamental but will move people to action
- Upends the usual paradigm by making the audience the hero andthe presenter the mentor
- Shows how to use story techniques of conflict andresolution
Presentations don't have to be boring ordeals. You can make themfun, exciting, and full of meaning. Leave your audiences energizedand ready to take action with Resonate.