Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
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"Smart Calling" has become the standard method of prospecting for professional salespeople worldwide since its first release in 2010.
While the second edition in 2013 made some subtle changes and added a few more examples to the original version, Sobczak proposes to change at least 30% of the book, and add approximately 20 pages of new material.
While the foundational concept of Smart Calling is timeless, it's time to freshen up some of the examples, add more actual case studies and messaging from sales people in the field, and introduce new methodologies that were not being used since the last edition.
These changes and additions would provide a reason for past purchasers to get the new edition, as well as position the book as new for promotional purposes for new buyers, and a new generation.