Socialnomics: How Social Media Transforms the Way We Live and Do Business
|Publisher:||John Wiley & Sons|
What We're Saying
Summer may be the time for hitting the beach, visiting those in-laws or just plain relaxing in the shade, but that doesn't keep our customers from opening up a good book while doing so! Here's what people everywhere were reading this past June from 8CR's International Best Selling Book Listing! FRANCE: Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns BELGUIM: Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky The NETHERLANDS: Strengths Finder 2. READ FULL DESCRIPTION
Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.
Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.
- Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
- Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
- A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
- Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm
Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.