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The Soul of the Corporation: How to Manage the Identity of Your Company

Hamid Bouchikhi

Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique.

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Book Information

Publisher: Wharton School Publishing
Publish Date: 08/31/2007
Pages: 208
ISBN-13: 9780131857261
ISBN-10: 0131857266
Language: English

Full Description

Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for competitive advantage.

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