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The Sponsor Effect: How to Be a Better Leader by Investing in Others

Sylvia Ann Hewlett

Who's delivering for you? Who has your back? Who's burnishing your brand and expanding what you can get done in this world? Sponsorship is a two-way alliance where a leader partners with junior talent to build their skills and advocate for their promotion--all while receiving stellar performance and loyalty in return. Many know the benefit of finding a sponsor: men and women with sponsors are much more likely to progress to the next rung in their careers than those without. But according to author Sylvia Ann Hewlett, being a sponsor is just as important to career growth as finding one. Senior executives who proactively sponsor others are 53 percent more likely to receive a promotion--and middle-level managers who have proteges are 60 percent more likely to receive a stretch assignment--than those who don't.--

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 06/18/2019
Pages: 208
ISBN-13: 9781633695658
ISBN-10: 1633695654
Language: English

Full Description

Are you investing in the right people?

Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one.

According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go.

But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization?

This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to:

  • Identify the right mix of proteges
  • Include those with differing perspectives
  • Inspire your proteges and ignite their ambition
  • Instruct them to develop key skill sets
  • Inspect your picks for performance and loyalty
  • Instigate a deal, detailing the terms of a relationship
  • Invest three ways and reap the rewards

Along the way, you'll discover the enormous benefits of investing in these valuable relationships.

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