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Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

According to Sinek, the most inspiring leaders ask "why" an organization does what it does. This simple question has the power to encourage others to achieve extraordinary things, and Sinek shows readers how to apply this philosophy to their workplace.

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Book Information

Publisher: Portfolio
Publish Date: 12/26/2011
Pages: 246
ISBN-13: 9781591846444
ISBN-10: 1591846447
Language: English

What We're Saying

November 06, 2009

Being the publisher of The 100 Best Business Books of All Time, we're obviously fond of the folks at Portfolio. Beyond the personal connection, though, we feel they have consistently put out some of most intriguing books in the business genre over the past decade, and continue to do so. The list below contains the titles coming out of that publishing house in hardcover before year end. READ FULL DESCRIPTION

January 03, 2018

800-CEO-READ's 2017 Bestsellers

By Dylan Schleicher

Thank you to everyone who helped bring 800-CEO-READ's 2017 Bestsellers to life. READ FULL DESCRIPTION

December 15, 2009

The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. READ FULL DESCRIPTION

Full Description

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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