The Startup Playbook: Founder-To-Founder Advice from Two Startup Veterans

Rajat Bhargava, Will Herman

The Startup Playbook is the go-to resource for any first-time entrepreneur interested in creating and building a new startup company. Bhargava and Herman address the specific issues and opportunities that founders face as they start and grow their businesses.

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Book Information

Publisher: Wiley.
Publish Date: 05/27/2020
Pages: 384
ISBN-13: 9781119708513
ISBN-10: 1119708516
Language: English

Full Description

The Startup Playbook is the go-to resource for any first-time entrepreneur interested in creating and building a new startup company. Bhargava and Herman address the specific issues and opportunities that founders face as they start and grow their businesses. Whether the reader is just dabbling with the idea of becoming a founder or ready to start their journey, The Startup Playbook can help anyone determine whether entrepreneurship is the right path for them.

This book is written in twelve chapters in four sections. The first section is about what it means to be an entrepreneur; the second about moving from your idea to a company; the third about funding your startup. Finally, the fourth section is about how to run your new startup. Throughout, The Startup Playbook answers the biggest startup questions and challenges entrepreneurs are likely to face, such as:

  • Is a Startup for you?
  • Why You Need a Co-founding Team and How to Build it
  • How to Execute
  • How to Turn Your Idea Into a Winning Product or Service
  • How to Raise Money to Fuel Your Startup
  • How to Find People and Build a Killer Team

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