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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Eric Ries

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.

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Book Information

Publisher: Currency
Publish Date: 10/16/2017
Pages: 400
ISBN-13: 9781101903209
ISBN-10: 1101903201
Language: English

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January 03, 2018

800-CEO-READ's 2017 Bestsellers

By Dylan Schleicher

Thank you to everyone who helped bring 800-CEO-READ's 2017 Bestsellers to life. READ FULL DESCRIPTION

November 15, 2017

Taking a look inside five best books on management and workplace culture books published in 2017. READ FULL DESCRIPTION

October 20, 2017

Eric Ries has written both a philosophical treatise for a new form of management and an entrepreneurial engineering guide to doing the work on the ground. READ FULL DESCRIPTION

Full Description

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.

In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

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