WE'RE OPEN! SEE HOW WE'RE STAYING SAFE AND DOING BUSINESS DURING COVID-19.

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Craig S Fleisher, Babette Bensoussan

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $176.00  
1 - 24 $140.80 20%
25 - 99 $109.12 38%
100 - 249 $105.60 40%
250 - 499 $102.08 42%
500 + $100.32 43%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$176.00


Book Information

Publisher: Prentice Hall
Publish Date: 04/08/2002
Pages: 457
ISBN-13: 9780130888525
ISBN-10: 0130888524
Language: English

Full Description

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.

We have updated our privacy policy. Click here to read our full policy.